数说 Social Research

数说 Social research is an Enterprise-grade AI Workflow platform designed to automate the full lifecycle of social media intelligence — from Real-Time Data ingestion across 10+ platfORMs (Weibo, Douyin, Xiaohongshu) to strategic decision support for brands, agencies, and researchers. Built by DataStory, it bridges the gap between unstructured social chatter and boardroom-ready ACTions using proprietary vertical AI, not generic LLMs.

What it does

Rather than delivering static reports, 数说 Social Research functions as an Operational layer for digital strategy. It continuously ingests over 1 billion daily social behaviors, APPlies deep semantic understanding to detect nuanced sentiment (e.g., 'reverse seeding' or 'backhanded praise'), and generates context-aware recommendations — such as regional ad plans, crisis response playbooks, or product launch roadmaps — all grounded in live cultural and behavioral signals.

Key capabilities

• SocialGPT Engine: A domain-specific large language model trained on 5 years of Chinese Social Media language, optimized for industry jargon, slang, and multimodal content (text, vIDEo, EMOji). It performs causal inference — not just correlation — to predict how a campaign might shift brand perception or trigger backlash.
• real-time Data Alliance: Integrates APIs from major platforms plus IoT and e-commerce feeds, enabling sub-15-minute response to breaking events (e.g., celebrity controveRSIes or viral trends), far suRPAssing traditional survey-based methods.
• Multimodal Video Lab: Analyzes videos at frame level — extracting hooks, emotional cues from voice and visuals, and even BGM mood alignment — to reverse-engineer virality mechanics like completion rate drivers or demographic resonance.
• SMI (Social Mindset Index): A proprietary metric quantifying brand health across cognitive awareness, interest intent, and net sentiment — serving as a real-time 'ECG' for brand equity.

Who it is for

Brand marketers needing competitive benchmarking and ROI-optimized campaigns; PR and crisis teams requiring rapid sentiment heatmaps and influencer stance mapping; market researchers tracking cultural phenomena (e.g., 'evil cultivation' fandom); and platform operators seeking algorithmic insights into engagement patterns. Its strongest adoption is in fast-moving consumer SECtors: ready-to-drink tea, beauty, infant care, and electronics.

How to get started

Access is web-based via index.datastory.com.cn. Users begin with pre-built Industry reports or initiate custom analyses — such as competitor monitoring, new product Testing, or event-triggered舆情 (public opinion) dashboards. onboarding includes guided use of tools like 'Haihangjia' (a TikTok opportUnity scout) and SMI scorecards. Integration with internal BI systems is supported via API.

Pricing and access caveat

The platform operates on a subscription model tailored to enterprise needs; exact pricing tiers are not publicly disclosed and may vary by scope, data volume, and customization level. While the site is freely accessible without VPN, full functionality requires authenticated enterprise accounts. No free tier or trial is advertised, and usage is liMITed to mainland China–focused datasets and linguistic models — meaning global social platforms (e.g., Instagram, X) and non-Chinese languages are not covered.