奇觅

Qimi is a specialized AI video platform developed by Meitu for the global game advertising industry. It bridges creative ideation and campAIgn execution in a single Workflow—transfORMing how studiOS, agencies, and indie developers produce and distribute vIDEo ads at scale. Unlike General-purpose AI video tools, Qimi focuses exclusively on gaming contexts: it underStands genre conventions, player sentiment, live event triggers (e.g., new game launches or esports tournaments), and platform-specific ad specs (such as TikTok, Meta, or Google UAC). Its architecture prioritizes speed, compliance, and ROI—enabling teams to move from concept to APProved, high-conveRSIon video ads in minutes—not days.

What it does

Qimi unifies three tightly integrated stages of the ad lifecycle: inspiration, production, and deployment. It begins by scanning real-time game-related social signals, app store updates, and trending gameplay moments to populate an AI-curated inspiration library. Users then select Prompts or reference assets to auto-generate video drafts—matching voiceover scripts to visual sequences, applying stylistic filters (e.g., anime, hyper-realistic, retro pixel), and adapting aspect ratios across platforms. Finally, it runs automated pre-audits against major ad network policies and forecasts engagement metrics like CTR and install rate before launch.

Key capabilities

• Real-time trend intelligence: Continuously monitors Chinese and global gaming ecosystems to surface timely, culturally resonant hooks and nARRative angles.
• Multi-style Video Generation: Produces vertical, square, and horizontal video ads in varied Aesthetics—using AI to sync motion, text overlays, sound effects, and pacing to script tone.
• smart template library: Offers Professionally designed, game-optimized templates updated weekly—covering genres like RPG, gacha, battle royale, and simulation.
• Pre-audit & risk filtering: Flags non-compliant elements (e.g., misleading claims, copyright-sensitive assets) and deprioritizes low-potential variants before spending budget.
• Predictive performance scoring: Estimates expected conversion lift, cost per install, and retention likelihood based on historical campaign data and audience targeting parameters.

Who it is for

Qimi serves game marketing professionals—including UA managers, creative directors, and growth leads—who need rAPId, scalable, and compliant video ad ouTPUt without deep technical or design resources. It’s especially valuable for teams launching regionally targeted campaigns or manAGIng multiple titles simultaneously.

How to get started

Users access Qimi via web browser at qimi.com. After signing up (email or Enterprise SSO), they can explore the free tier—which includes liMITed daily generations and access to core templates. onboarding includes interACTive walkthroughs and Sample game briefs. Integration with common ad platforms (e.g., Meta Ads Manager, google Ads) is supported via API or manual export.

Pricing and access caveat

Pricing tiers vary by team size, usage volume, and feature access—such as advanced analytics, custom model fine-tuning, or white-label reporting. While a free plan exists, full functionality requires a paid subscription. The platform currently operates primarily in Simplified Chinese and targets markets where Meitu’s infrastructure is deployed; international availability and English-language support may vary.