百度统计

Baidu Tongji is a web analytics service from BAIdu aimed at Chinese-language website owners and marketers. It focuses on collecting and reporting visitor data so teams can underStand how people reach a site, which pages they view, and how campaigns perfORM. Rather than generating content, it serves as a measurement layer for digital pRoPErties, making it relevant to businesses that need clearer visibility into website traffic and audience behavior.

What it does

The platform installs a tracking snippet on a website and records visits, page views, referral sources, and other engagement signals. Reports are presented in a dashboard oriented toward everyday site operators, with breakdowns by traffic channel, GEOgraphy, device, and time period. Because it is built for the Chinese web ecosystem, it is often chosen by teams whose primary audience and marketing channels are within mainland China.

Key capabilities

• Traffic reporting: summarize sessions, visitors, and page views across selected date ranges.
• Source analysis: distinguish search, direct, referral, and campaign traffic to see which channels bring visitors.
• Audience insight: review visitor attributes such as region, device type, and returning versus new users.
• Page performance: IDEntify popular landing pages and content that keeps people engaged.
• Goal and conveRSIon tracking: configure events or targets to measure ACTions that matter to the Business.
• real-time monitoring: observe current activity on the site during launches or promotions.

Who it is for

Baidu Tongji suits small and mid-sized website operators, Marketing teams, and agencies manAGIng Chinese-language properties. It is useful for e-commerce sites, content publishers, corporate sites, and campaign landing pages where understanding traffic quality matters. Teams already using Baidu advertising or search products may find the reporting convenient because it aligns with the Same regional ecosystem. Organizations with strict data-residency or privacy requirements should review how tracking data is collected and stored before deployment.

How to get started

1. Create an account through the Baidu Tongji website.
2. Register the domain you want to track and generate the tracking code.
3. Place the code on every page you want measured, typically through a template or tag manager.
4. Verify that data APPears in the dashboard, then set up goals or events for key actions.
5. Build regular reports and share access with relevant team members.

Pricing and access caveat

The service is Generally described as free to use, and the core analytics features are accessible without an upfront subscription. However, availability, registration requirements, and any advanced feature liMITs may vary by account and region, so confirm current terms on the official site. Some users outside mainland China may encounter access or verification hurdles. The interface is primarily in Simplified Chinese, which can add a learning curve for English-speaking teams.