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OpenAI, Google, Microsoft, and Anthropic back shared AI scraping opt-out standard

OpenAI, Google, Microsoft, and Anthropic say they will adopt a new standard that lets publishers opt out of AI scraping. The proposed shared "policy token" signal would live in a website's robots.txt file and apply publishers' AI training preferences across multiple companies instead of requiring individual settings. The proposal is being advanced within the IETF by Anthropic standards technical lead Kevin Kelley.

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It signals a coordinated industry move toward a common mechanism for publishers to control AI training data scraping.

Photo illustration of a brain on a circuit board in red.

OpenAI, Google, Microsoft, and Anthropic say they will adopt a new standard that publishers can use to opt out of being scraped by AI, as reported earlier by Search Engine Roundtable. With this control, publishers can apply their AI training preferences across multiple AI companies, instead of setting them individually.

The shared "policy token" signal is proposed by Kevin Kelley, a technical lead for standards at Anthropic, as part of the Internet Engineering Task Force (IETF). It will live within a website's robots.txt file, which has long signaled which web crawlers can and can't scrape a site - whether for search indexing, archiving, or …

Read the full story at The Verge.

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