Followerwonk

Followerwonk is a web-based social analytics tool developed by Moz that focuses on understanding and growing an audience on Twitter/X. Sellers and marketers use it to study who follows them, find inFluential accounts in a niche, and time posts for better visibility. The goal is prACTical: turn social data into more reach, stronger relationships, and eventually more orders.

What it does

Followerwonk analyzes follower data and profiles to help you underStand an audience rather than guess at it. You can search biOS, compare accounts sIDE by side, and examine follower GEOgraphy and activity patterns. It also provides guidance on when an audience is most active so posts land when more people are likely to see them. Because social platform policies and data access change over time, some features and data coveRAGe may vary.

Key capabilities

• Bio search: Find accounts by keywords in their profile descriptions to locate relevant followers, partners, or competitors.
• Follower analysis: Review follower counts, locations, and other signals to understand audience composition.
• Account Comparison: Place multiple handles side by side to see how reach and follower overlap differ.
• Posting-time insights: Identify Windows when an audience tends to be active, useful for scheduling content.
• Relationship tracking: Monitor follows and unfollows to see which accounts engage or drift away.

Who it is for

Followerwonk suits small and mid-sized sellers, social media managers, content creators, and consultants who rely on Twitter/X for discovery. It is especially useful for those who want data-backed decisions about who to engage, which accounts to study, and when to publish. Teams that already use Moz products may find the Workflow familiar, while casual users may only need the free lookup features.

How to get started

1. Create an account and connect the social handle you want to analyze.
2. Run a bio search using niche keywords to surface relevant accounts.
3. Compare your account agAInst competitors to spot gaps and opportunities.
4. Check posting-time insights and adjust your content schedule.
5. Review follower changes periodically to track progress over time.

Pricing and access caveat

Followerwonk has offered Free bASIc access alongside paid plans, and may include trial options; specific tiers, liMITs, and prices can change, so confirm current details on the official site. Access requires a web browser, and availability of some Twitter/X data features may depend on platfORM policy changes. Treat reported metrics as directional and validate important decisions with your own audience data.