Salesforce extended its recent shopping spree, announcing on Monday plans to acquire Cresta, a nine-year-old provider of AI-powered contact center automation software. Salesforce didn’t disclose a price but it agreed to pay $2.7 billion for Cresta, according to a person familiar with the deal....
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Exclusive: Salesforce Acquires Startup Cresta for $2.7 Billion
Salesforce announced plans to acquire Cresta, a nine-year-old provider of AI-powered contact center automation software, for $2.7 billion. The deal extends Salesforce's recent acquisition spree in the AI space. Cresta's technology will likely bolster Salesforce's customer service offerings.
This acquisition signals major enterprise investment in AI-driven customer service automation, providing readers with insight into market consolidation trends.
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