Format: 9:16 vertical | Style: Photorealistic premium skincare commercial
SHOT 1 — Product Introduction | 0–3s
The La Roche-Posay Effaclar Purifying Foaming Gel stands upright on a glossy white acrylic platform in a pristine luxury studio. Soft blue gradient light glows behind the tube.
Slow cinematic push-in with subtle reflections.
Product must remain exactly identical to the reference image: same tube shape, blue color, logo, typography, cap, proportions and packaging text. No redesign.
SHOT 2 — Pick Up Product | 3–5s
Close-up of a feminine hand reaching into frame and gently picking up the Effaclar cleanser.
The camera follows the movement smoothly. Keep the background minimal, white and softly illuminated with blue accents.
Packaging remains sharp, readable and unchanged.
SHOT 3 — Dispensing Cleanser | 5–8s
Macro close-up of the hand squeezing a small amount of cleanser onto the fingertips.
Show the realistic gel texture and subtle glossy highlights. Clean studio lighting, shallow depth of field and slow controlled movement.
SHOT 4 — Half-Face Application | 8–11s
Cut to the woman applying the cleanser to her face.
Only half of her face is visible. Use a tight side-angle crop showing one cheek, part of the jawline and lips. The other half of her face remains completely outside the frame.
She gently massages the cleanser in circular motions as soft white foam develops.
Never show her full face or a frontal portrait.
SHOT 5 — Rinse & Fresh Skin | 11–14s
Extreme close-up from the side as she rinses the cleanser away with clean water.
Only half of her face remains visible. Water droplets move naturally across the cheek, catching soft studio light.
Transition through a subtle water splash/ripple.
SHOT 6 — Final Hero Product | 14–18s
Return to the Effaclar tube standing perfectly centered on the glossy white platform.
A soft blue light sweeps across the background. Subtle water reflections surround the base.
Camera slowly pushes in and ends on the product front, with the packaging fully visible and legible.
Overall aesthetic: luxury French pharmacy skincare campaign, clinical-clean studio, white and soft blue palette, realistic skin texture, elegant feminine hands, cinematic macro photography, soft shadows, controlled highlights, shallow depth of field, smooth camera movement, photorealistic 4K.
Negative prompt: full-face reveal, frontal face, recognizable identity, altered packaging, changed logo, incorrect text, warped tube, distorted hands, extra fingers, duplicate product, excessive foam, unrealistic skin, CGI look, cartoon style, cluttered background, watermark.
格式：9:16 竖屏 | 风格：超写实高端护肤品广告
镜头 1 — 产品介绍 | 0–3 秒
La Roche-Posay Effaclar Purifying Foaming Gel 直立在纯净奢华摄影棚内光亮的白色亚克力平台上。管身背后散发着柔和的蓝色渐变光。
缓慢的电影级推镜头，带有细腻的反射效果。
产品必须与参考图像完全一致：相同的管身形状、蓝色色调、Logo、字体、瓶盖、比例及包装文字。严禁重新设计。
镜头 2 — 拿起产品 | 3–5 秒
特写镜头：一只女性的手进入画面，轻轻拿起 Effaclar 洁面乳。
摄像机平滑地跟随动作。保持背景极简，以白色为主，并带有柔和的蓝色光点。
包装保持清晰、可读且无任何改变。
镜头 3 — 挤出洁面乳 | 5–8 秒
微距特写：手部将少量洁面乳挤在指尖上。
展示真实的凝胶质感和细腻的光泽感。干净的摄影棚灯光，浅景深，缓慢且受控的动作。
镜头 4 — 半脸涂抹 | 8–11 秒
切换至女性将洁面乳涂抹在脸上的画面。
仅露出半张脸。使用紧凑的侧面特写，展示一侧脸颊、部分下颌线和嘴唇。另一半脸完全处于画面之外。
她以打圈的方式轻轻按摩洁面乳，产生柔和的白色泡沫。
严禁露出全脸或正面肖像。
镜头 5 — 冲洗与清透肌肤 | 11–14 秒
侧面极近距离特写，她用清水冲洗掉洁面乳。
仅露出半张脸。水珠在脸颊上自然流动，捕捉着柔和的摄影棚光线。
通过细腻的水花/涟漪效果进行转场。
镜头 6 — 最终产品展示 | 14–18 秒
回到 Effaclar 洁面乳，产品完美居中立于光亮的白色平台上。
柔和的蓝光扫过背景。底座周围环绕着细腻的水波反射。
摄像机缓慢推入，最终定格在产品正面，包装清晰可见。
整体美学：奢华法式药妆广告，临床级洁净摄影棚，白色与柔和蓝色的色调，真实的皮肤纹理，优雅的女性手部，电影级微距摄影，柔和阴影，受控的高光，浅景深，平滑的运镜，超写实 4K 画质。
负面提示词：露出全脸，正面脸部，可辨认的身份，修改包装，更改 Logo，错误的文字，变形的管身，扭曲的手部，多余的手指，重复的产品，过多的泡沫，不真实的皮肤，CGI 感，卡通风格，杂乱的背景，水印。
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