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The Verge AI

Pennsylvania Enacts Law Requiring Labels on AI-Generated Ads

Pennsylvania Governor Josh Shapiro signed the Artificial Intelligence Deceptive Advertising Act, which requires disclosure labels on ads significantly modified or generated by AI. The rule covers still images, video, audio, and text ads, and applies to both large corporate commercials and small-business flyers. Pennsylvania is among the first states to mandate such disclosures on AI content.

AI Brief

It gives readers concrete regulatory context on how US states are beginning to mandate transparency for AI-generated advertising content.

Illustration of ad broken by a gavel

On Thursday, Pennsylvania Governor Josh Shapiro signed the Artificial Intelligence Deceptive Advertising Act into law, requiring disclosures on AI-generated ads. The law requires any ad - whether it's a still image, video, audio, or text - that "has been significantly modified or generated by artificial intelligence" to include a label in the same format as the ad itself. That applies to TV commercials from multi-billion-dollar companies, as well as restaurants' ugly, crowded flyers about their wing specials.

Pennsylvania is one of the first states to require disclosures on AI content. And it requires those labels regardless of where an ad …

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