OpenAI has signed deals with Magnite and PubMatic, whose software enables advertisers to place their ads on websites and other digital platforms, to fill unused ad space on ChatGPT, according to three people familiar with the deals. Advertisers are using Magnite and PubMatic’s software to set...
AIHUB
OpenAI Partners with Magnite and PubMatic to Monetize ChatGPT Ad Space
OpenAI has signed deals with ad-tech firms Magnite and PubMatic to fill unused ad space on ChatGPT, according to three sources. These companies provide software that lets advertisers place ads on digital platforms, enabling programmatic ad sales for OpenAI's chatbot. The move signals a concrete step toward monetizing ChatGPT through advertising.
This is a concrete, recent development in AI industry monetization, offering insight into OpenAI's advertising strategy and its integration with existing ad-tech ecosystems.
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