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Netflix introduces 'AI Discover' tab with themed, AI-powered recommendations

Netflix is adding an 'AI Discover' tab to its TV app, featuring experimental AI-powered features that recommend shows and movies based on themes like 'Something Light' or 'Family Movie Night.' Users can give feedback on recommendations, which the system remembers. The feature is powered by a new intelligence layer that learns from member input in real time.

AI Brief

This is a concrete, recent product update from a major streaming platform, showing practical AI application in consumer recommendations.

Netflix's TV app is getting a new "AI Discover" tab where the company will show experimental, AI-powered features to help you find new shows and movies to watch.

The first of these experiments surfaces content based around themes, like "Something Light," "Family Movie Night," or "Quick Watches." When you pick a theme, Netflix will show you recommendations that match it. If you don't like a recommendation, you can tell that to Netflix, and the app will remember it.

The company says that AI Discover is powered by "a new intelligence layer we've been building that responds to what members tell us in real time and keeps learning."

AI Discover …

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