CREATIVE DIRECTION
Create a premium, agency-level {argument name="brand" default="DOMINO'S"} advertising poster inspired by the visual language of bold QSR / FMCG social campaigns: strong graphic composition, one instantly readable visual metaphor, controlled product photography, saturated brand colour as the entire world, clean negative space, tactile food realism, short stacked typography and carousel-system consistency.
Do not copy any specific reference composition.
Extract the common principles and build an original execution.
The poster must feel like a real global pizza campaign art-directed for Instagram, photographed by a commercial food photographer, not a generic AI food poster.
The visual must communicate the idea before the viewer reads the copy.
CAMPAIGN DNA
Brand: {argument name="brand" default="DOMINO'S"}
Hero product: {argument name="product" default="signature pepperoni / cheese pizza"} in authentic Domino's packaging language
Campaign territory: craving + delivery win
Concept: THE BOX IS THE WIN
Personality: hungry, playful, confident, fast, slightly cheeky
Colour system
- Dominant {argument name="color" default="red (#E31837)"}
- Domino's blue (#006491) used only as logo, box accent, small graphic punctuation
- White
- Soft cream / mozzarella highlight
- Restrained dark red shadow
The red must own the frame immediately. It should not look like generic ketchup advertising.
CREATIVE EXECUTION
Graphic visual metaphor + premium pizza hero + QSR social poster
Use:
- oversized short typography
- product scale
- repetition of brand red
- negative space
- one gag / one object relationship
- controlled steam and cheese gloss
- strong alignment
Avoid environmental documentary. This is not a street-lifestyle film still unless the specific frame requires hands/tray.
BACKGROUND
A completely controlled advertising field.
Rich saturated Domino's red with subtle tonal depth.
Allowed:
- extremely subtle blob / pepperoni-dot pattern at very low contrast
- restrained radial falloff
- soft dimensional shadowing
Forbidden:
- random restaurant interior as default
- dirty kitchen
- city street
- collage clutter
- extra brands
HERO PRODUCT
Photoreal Domino's pizza as the most important physical object.
Preserve recognizable Domino's box / logo geometry. Do not invent a new logo. Do not redesign the wordmark.
Show:
- molten mozzarella
- pepperoni oil
- realistic crust blistering
- visible steam, restrained
- authentic corrugated pizza box when the box is in frame
- believable grease sheen, not plastic CGI
Product occupies roughly 50–65% of the frame width unless the idea needs scale contrast.
TYPOGRAPHIC SYSTEM
Headline: short, 3–6 words, bold contemporary grotesk / heavy sans.
Primary line in white.
One hook word may be cream-yellow.
Secondary line smaller, quieter.
Optional bottom lockup: ORDER NOW as a small yellow pill.
Optional footer: Hot. Fast. Yours.
Typography is hierarchy, not decoration.
Do not flood the frame with copy.
创意方向
创作一张高级、代理商级别的 {argument name="brand" default="DOMINO'S"} 广告海报,灵感源自大胆的 QSR / FMCG 社交媒体活动的视觉语言:强烈的图形构图、一眼即懂的视觉隐喻、受控的产品摄影、以品牌饱和色为主调的整体视觉、简洁的留白、真实的食物质感、短小精悍的堆叠排版以及轮播图系统的连贯性。
请勿复制任何特定的参考构图。
提取通用原则并构建原创作品。
海报必须呈现出真实全球披萨广告活动的感觉,由商业食品摄影师进行艺术指导,而非通用的 AI 食品海报。
视觉效果必须在观众阅读文案之前传达出核心理念。
活动基因
品牌:{argument name="brand" default="DOMINO'S"}
核心产品:{argument name="product" default="招牌意大利辣香肠 / 芝士披萨"},采用正宗的 Domino's 包装语言
活动领域:渴望 + 配送胜利
概念:盒子即胜利 (THE BOX IS THE WIN)
个性:饥饿、俏皮、自信、快速、略带调皮
色彩系统
- 主色调 {argument name="color" default="红色 (#E31837)"}
- Domino's 蓝色 (#006491) 仅用于 Logo、包装盒点缀、小型图形标点
- 白色
- 柔和的奶油色 / 马苏里拉芝士高光
- 克制的深红色阴影
红色必须立即占据画面主导地位。它看起来不应像通用的番茄酱广告。
创意执行
图形视觉隐喻 + 高级披萨主角 + QSR 社交海报
使用:
- 超大号短排版
- 产品比例
- 品牌红色的重复
- 留白
- 一个梗 / 一个物体关系
- 受控的蒸汽和芝士光泽
- 强烈的对齐感
避免环境纪实风格。除非特定画面需要手部/托盘,否则不要使用街头生活方式的电影剧照风格。
背景
完全受控的广告领域。
浓郁饱和的 Domino's 红,带有微妙的色调深度。
允许:
- 极度微妙的斑点 / 意大利辣香肠圆点图案,对比度极低
- 克制的径向衰减
- 柔和的立体阴影
禁止:
- 默认使用随意的餐厅内部场景
- 脏乱的厨房
- 城市街道
- 杂乱的拼贴
- 额外的品牌
核心产品
照片级真实的 Domino's 披萨,作为最重要的实体对象。
保留可识别的 Domino's 包装盒 / Logo 几何形状。不要发明新 Logo。不要重新设计字标。
展示:
- 融化的马苏里拉芝士
- 意大利辣香肠油脂
- 逼真的饼皮气泡
- 可见的蒸汽,需克制
- 包装盒在画面中时,需呈现真实的瓦楞纸披萨盒质感
- 可信的油光,而非塑料感的 CGI
产品占据约 50%–65% 的画面宽度,除非创意需要比例对比。
排版系统
标题:简短,3–6 个词,粗体现代无衬线字体 / 厚重无衬线字体。
主标题为白色。
一个钩子词可以是奶油黄色。
副标题较小、较安静。
可选底部锁定:以黄色小胶囊形式呈现的“立即下单” (ORDER NOW)。
可选页脚:热乎。快速。属于你。 (Hot. Fast. Yours.)
排版是层级,而非装饰。
不要用文案填满画面。
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