(1998 Tim and Eric Infomercial Aesthetic) (Medium: SD BetaSP Broadcast Camera)
[SCENE START]
INT/EXT. SUBURBAN HOUSE AND STREET - DAY
Camera:
Handheld tracking, quick snap zooms, low-resolution NTSC color bleed, harsh video lighting
Lighting:
Flat bright studio fills mixed with harsh overhead sunlight, slight chromatic aberration
SUBJECT:
@steve: oversized vintage ugly plaid suit jacket, holding slim black folding smartphone, deadpan face.
Crowd: Suburban neighbor walking dog outside.
ACTION:
[Time 00:00-00:02]: @seeksteve pulls black brick phone from pocket, unfolding screen twice, VO: 'They folded twice.' Third panel keeps expanding infinitely across kitchen counter with rapid hinge clicks. When screens unfold they always remain together and there’s are never gaps between them.
[Time 00:02-00:08]: @seeksteve walks as screen accordion expands endlessly through dining table crushing it as we witness splintering wood snapping the table in half, smashes through sliding glass door with realistic glass-shattering physics as the door shatters the wall starts falling apart with drywall caving in and dust building causing absolute mayhem, deploying like black glass carpet onto driveway with rapid machine gun clicks, VO: 'We kept going. Galaxy Hundredfold. Phone. Tablet. Driveway.'
[Time 00:08-00:12]: High angle shot shows @seeksteve standing at end of black glass runway stretching down street, glass phone runway stretches all the way to house in house in background, car swerves to avoid the glass phone runway but drives into house, house was already crumbling but it now falls down completely, VO: 'Know when to hold em, know when to fold em… Unlimited.' Smash cut to product title text Samsung Galaxy Hundredfold, placed over scene depicting firefighters arriving to the scene, black gradient slightly blurred so product text remains focus.
ATMOSPHERE:
The vibe is deadpan and surreal and destructive. Absurdly commercial tone with @seeksteve maintaining serious product presenter energy throughout extreme physical impossibility and destruction.
[STYLE MODIFIERS]
Reference: Tim and Eric Awesome Show, VHS Tape, Commercial B-Roll, Disaster Footage
Audio implication: Deadpan male voiceover, rapid mechanical hinge clicking, wood table splintering, glass shattering, wall crumbling, muffled car honk, screeching car tires, impact of vehicle with house, dead silence at end
(1998 年 Tim and Eric 电视购物广告美学) (媒介:SD BetaSP 广播级摄像机)
[场景开始]
室内/室外。郊区住宅与街道 - 日间
摄像机:
手持跟拍,快速变焦,低分辨率 NTSC 色彩溢出,生硬的视频灯光
灯光:
平淡明亮的摄影棚补光与生硬的头顶阳光混合,轻微的色差
主体:
@steve:穿着超大号复古丑陋格子西装外套,手持纤薄的黑色折叠智能手机,面无表情。
人群:在户外遛狗的郊区邻居。
动作:
[时间 00:00-00:02]:@seeksteve 从口袋里掏出黑色砖块手机,将屏幕展开两次,旁白:“它们折叠了两次。”第三块面板在厨房台面上持续无限延伸,伴随着快速的铰链咔哒声。当屏幕展开时,它们始终保持连接,且之间没有任何缝隙。
[时间 00:02-00:08]:@seeksteve 走动时,屏幕像手风琴一样无尽延伸,穿过餐桌并将其压碎,我们看到木头碎裂,桌子断成两半;随后撞破推拉玻璃门,伴随着逼真的玻璃破碎物理效果,门破碎后墙壁开始坍塌,干墙凹陷,灰尘弥漫,造成绝对的混乱;屏幕像黑色玻璃地毯一样铺向车道,伴随着快速的机关枪般的咔哒声,旁白:“我们继续折叠。Galaxy Hundredfold。手机。平板。车道。”
[时间 00:08-00:12]:高角度镜头显示 @seeksteve 站在黑色玻璃跑道的尽头,跑道沿着街道延伸,玻璃手机跑道一直延伸到背景中的房子。汽车为了避开玻璃手机跑道而转向,却撞进了房子里,房子本已摇摇欲坠,现在彻底倒塌,旁白:“懂得何时持有,懂得何时折叠……无限。”快速剪辑至产品标题文字 Samsung Galaxy Hundredfold,置于消防员赶到现场的画面之上,黑色渐变略微模糊,以确保产品文字保持焦点。
氛围:
整体基调是面无表情、超现实且具有破坏性的。荒诞的商业语气,@seeksteve 在极端的物理不可能和破坏中始终保持着严肃的产品演示者状态。
[风格修饰词]
参考:Tim and Eric Awesome Show,VHS 录像带,商业素材,灾难镜头
音频暗示:面无表情的男性旁白,快速的机械铰链咔哒声,木桌碎裂声,玻璃破碎声,墙壁坍塌声,沉闷的汽车喇叭声,刺耳的轮胎摩擦声,车辆撞击房屋的声音,结尾处死寂
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